Jamba Hawaii and KonaRed™ Team Up to Create Two New Products

 

Jamba Hawaii and KonaRed™ Team Up to Create Two New Products

Kona Berry Blast Smoothie™ and Kona Berry Bowl™ made with KonaRed  “Hawaiian Superfruit” 

Launch Party at Kahala Mall on August 4th, 11 am – 1 pm and Stand Up Paddleboard Giveaway!

 

HONOLULU, HAWAII—July 25, 2012 — Jamba Hawaii’s research and development team headed back to the blenders to create two new Hawaii exclusive products made with KonaRed™, a beverage that is uniquely sourced from the Hawaii coffee fruit which is dried and condensed into a liquid, then blended with other delicious fruits.

The Kona Berry Blast Smoothie and Kona Berry Bowl™ will be available at all Jamba Hawaii locations (excluding the UH Campus) starting Thursday, August 2, 2012. 

 

As part of the Duke’s OceanFest, which is held each summer in Waikiki in honor of Hawaiian Duke Paoa Kahanamoku, Jamba will donate 25 cents from the sale of each Kona Berry Blast™ and Kona Berry Bowl™ to the OceanFest Charities (up to $6,000 from August 2 through August 31, 2012).

 

KonaRed™ has been called the Hawaiian Superfruit because of its naturally occurring antioxidants (vitamin C & E) and natural energy.  KonaRed™ is a sustainable product that utilizes the previously unused fruit portion of the coffee plant providing additional value to the Hawaii coffee industry and its farmers.  No coffee beans are used, only the red ripe fruit. 

 

The new KonaRed™ lineup includes:

·       Kona Berry Blastthis new smoothie is blended with KonaRed™ juice, soymilk, raspberry sherbet, strawberries, blueberries and a Jamba Antioxidant Boost™.   Available in 16 oz., Original and Power Size, starting at $4.45 on Oahu (slightly higher in Waikiki and neighbor islands).

·       Kona Berry Bowl™ – a delicious addition to the current Jamba “Bowl” lineup, the Kona Berry Bowl™ is blended with KonaRed™ juice, soymilk, bananas, strawberries and blueberries and is topped with organic granola and fresh bananas.  Available in a 16 oz. or original size bowl and prices start at $5.50.

 

To celebrate Jamba and KonaRed™ collaboration, a Launch Party is scheduled for:

·       Saturday, August 4th from 11 am – 1 pm

·       Kahala Mall, Center Stage – 4211 Waialae Avenue, Honolulu, HI  96816

·       Live Entertainment with Roy Sakuma Ukulele, 24/7 Dance Force, Magic by Kaulana and DJ Kool E

·       Henry Kapono, KonaRed Ambassador, will sign autographs between 12 noon to 1 pm

·       FREE photos with Jamba BananaMan at the Photobooth!

·       FREE samples -- Jamba smoothies and KonaRed™ beverages

·       Spin the Jamba Prize Wheel for great prizes!

 

And, KonaRed and Jamba are giving away a Stand Up Paddleboard!  Text to enter by texting:  JAMBAOAHU to 411-247 between August 2 and September 2, 2012.  Info is for Jamba use only and will never be shared.

 

ABOUT JAMBA JUICE

Founded in 1990, Jamba Juice Company (NASDAQ: JMBA) is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh squeezed juices and juice blends, hot oatmeal, breakfast wraps, California Flatbreads™, frozen yogurt, and a variety of baked goods and snacks.  Jamba Juice Hawaii entered the Hawaii market in June 1999 and has 32 stores whirling on Oahu, Maui, Kauai and the Big Island and employs over 700 team members.  Visit www.jambahawaii.com for store locations and more information.

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