Matcha Green Tea Creates a Buzz with Customers

Matcha Green Tea Creates a Buzz with Customers Popularity Leads to NEW Nutrient-Rich, High-Energy Matcha Creations


June 23, 2004 – Jamba Hawaii Customers have responded so favorably to their new line of Matcha Green Tea products – first introduced just three months ago in March – that Jamba has introduced more Matcha products to keep up with the demand.

The original menu consisted of a four-ounce Matcha Green Shot mixed with the choice of orange juice or soymilk, and a Matcha Green Tea Blast Smoothie. The recently expanded menu includes two additional shots: the “Dream” (with OJ and Soy combined), and the “Double Matcha Shot” (with two scoops of Matcha powder); and a new Matcha Green Tea Fruit Blend in two flavors: Apple-Peach Matcha ™ and Passion-Mango Matcha™.

Jamba Juice Hawaii speculates that the popularity of its Matcha Green Tea products is due largely to the rising popularity of energy drinks, coupled with the avid outdoor lifestyles which are fueled by Matcha’s abundance of antioxidants and naturally sustained energy.

“It’s also very tasty, and refreshing,” said Greg Meier, Jamba Hawaii President. “Jamba is about providing a pleasurable experience to its customers across the board: great taste and great for you. And, as with all Jamba smoothies and juices, the Matcha Green Tea line is ideal in achieving this balance.”

How Popular is Matcha Green Tea?

Sales of the Matcha Green Tea Blast Smoothie in Hawaii have out-ranked the two smoothies that have been consistent favorites: Orange Dream Machine and Strawberries Wild. Matcha Soy Shots are out-selling the orange juice shots, but Jamba anticipates that customers will prefer the Dream shot, as it is similar in taste to the Orange Dream Machine smoothie.

The Benefits of Matcha Green Tea

Matcha Green Tea contains antioxidants, theophylline (for improving alertness), vitamins, minerals and beneficial omega fatty acids. These sources provide natural energy and an abundance of health benefits that cannot be derived from coffee or soft drinks.

FREE Sampling on July 1: GOTTA MATCHA HOUR

Hawaii consumers can try a variety of FREE shots and other Matcha Green Tea samples on Friday, July 1 from 3-5 p.m. at all Jamba Hawaii locations (except UH campus).

Summer “Gotta Matcha” Campaign – Enter To Win Contest

As an added, high-energy measure around the Gotta Matcha summer campaign, Jamba is hosting an enter-to-win contest. Hawaii residents can sign up online athttp://www.jambahawaii.com/ to win great summer prizes: Passes to Hawaiian Waters Adventure Park; Jamba Energy Packs, filled with coupons and Jamba gear; Surfboards from SurfLife; and Eyecatcher Polarized Eyewear.

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